Yet there are reasons for hope. Industry veterans continue to speak out against these trends, risking their relationships and reputations to advocate for change. Younger actors, like Kriti Sanon, are pushing back against patriarchal norms while building their own production companies to create opportunities for women. The #MeToo movement, even if diminished, left behind institutional structures—POSH committees, workplace guidelines—that cannot be easily dismantled.
To fix Bollywood, we must break the loop.
The term "suck" in this context likely refers to the growing audience dissatisfaction with recent Bollywood offerings. In recent years, many "big-ticket" Bollywood films have underperformed at the box office, leading to a narrative that the industry's quality is declining.
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The press used these sequences to create "viral" moments before social media existed.
The result is an environment in which scandal has become routine. A kiss at an awards show, a perceived slight during a handshake, a cryptic Instagram post—each becomes fodder for 24-hour cycles of speculation and judgment. In 2026 alone, viral moments ranged from Kylie Jenner kissing Timothée Chalamet at the Golden Globes to influencer Lakshay Jaggi being trolled for failing to acknowledge actress Rakul Preet Singh at an award ceremony. Each incident, however trivial, generated millions of impressions. Each contributed to the erosion of substantive discourse.
Stop giving press access to actors during film promotions unless the questions are vetted for cinematic relevance. Hold press conferences where the director speaks, not just the "babe" in a low-cut blouse. Yet there are reasons for hope
: The Bollywood press is increasingly focused on the "nepo baby" phenomenon. A recent example is the intense media scrutiny surrounding Aryan Khan
Babe Press is a media company that focuses on producing and distributing content related to adult entertainment, specifically within the Bollywood and Indian film industries. They claim to provide exclusive news, reviews, and updates on the latest developments in the world of Indian cinema, with a twist. Their content often features bold and provocative material, which has garnered both praise and criticism.
A comparison of media Let me know which direction fits your project best! Share public link The #MeToo movement, even if diminished, left behind
The consequences of this environment were tragically illustrated by the media frenzy following Sushant Singh Rajput’s death in 2020. What began as genuine grief quickly transformed into a “bizarre, surreal game” as television news channels, desperate for ratings, sensationalized every development. Conspiracy theories about nepotism and favoritism became “grist for rumor mills and conjecture, and are quickly consumed as news.” Rajput’s tragedy was not merely a personal loss; it became a commercial product, exploited by an entertainment media ecosystem that profits from suffering.
To save Bollywood cinema, we must kill the "Babe Press."
Bollywood cinema has two choices: Evolve or die. The press has two choices: Become critics or become paparazzi.
Perhaps no aspect of Bollywood’s “suck entertainment” culture is more visible—or more manufactured—than the paparazzi industry. Airport sightings, once spontaneous occurrences, are now meticulously orchestrated events.