Ben Settle - Email Players 1 - 15 Instant

These issues introduce Settle’s "villain" persona, which is not about being evil, but about standing out, polarizing the audience, and refusing to follow the crowd. Key Philosophy: The "Email Villain"

"The storyteller is someone who uses narratives to connect with their audience," Ben said. "Their emails are often long and engaging, and they use anecdotes to make their point. They're building relationships with their subscribers, and their emails feel personal and authentic."

Ben Settle’s Email Players newsletter (issues 1 through 15) represents not merely a collection of copywriting tips, but a foundational manifesto on the philosophy of autonomous business ownership. To understand these early issues is to understand the transition from "opportunity seeker" to "business architect."

"And that is exactly what happens when you try to write a sales page without a target avatar..." Ben Settle - Email Players 1 - 15

While popularized by others, Settle’s take on the "show about nothing" style of emailing is masterfully covered in the 1-15 sequence. He demonstrates how to keep readers hooked on your personality so that the "sell" feels like a natural part of the conversation rather than an intrusion. Why the 1 - 15 Sequence is a Game Changer

A short story involving a conflict, an observation, or an argument.

One of the most legendary metaphors from the "Email Players" early years is the concept of writing emails that feel like a "hearse pulled up to the door." This refers to writing sales copy that is so natural, engaging, and scenario-driven that your readers want to read it and ask to buy from you, rather than you forcing a sale. Issues #8 through #12 likely provided the foundational frameworks for making this happen. Why the 1 - 15 Sequence is a

If you want to apply these foundational email strategies to your business, let me know: What are you currently in? What product or service are you trying to sell? How often do you currently email your list?

The first 15 issues of Email Players act as a masterclass in psychological triggers and unconventional copywriting. The core strategies revealed in this specific run include: 1. The Power of "Infotainment"

A recurring theme is that you do not need long, feature-heavy sales pitches to make money. Instead, by establishing a strong personality and rapport (a "villainous" persona), you can sell products by mentioning them almost as an afterthought, often using the " fights are BS " technique to focus on the story. 4. Daily Emailing Frequency you down-sell your intelligence. Example: "Look

Fast, punchy sentences. No pleasantries like "Hope you are having a great Tuesday."

The central theme in these initial issues is to stop being a "nice guy" who sends bland, boring emails. Instead, Settle encourages adopting a "villain" persona:

Most marketing gurus tell you to be friendly, humble, and helpful. Settle tells you to be a respectful pest. In Issues 1-15, he deconstructs the "attraction marketing" myth. He argues that polite, persistent follow-up (what he calls "the squeaky wheel") is the difference between a launch that flops and a launch that funds your retirement.

This issue is a cult favorite. Settle details a specific psychological trigger: The "You’re Probably Too Smart For This" Close. Instead of hyping a product, you down-sell your intelligence. Example: "Look, 90% of you will delete this because you think you know it all. That’s fine. But for the 10% who realize they’ve been doing this backward… click here." Issue #7 provides three templates of this close applied to physical products, software, and consulting.

How to move seamlessly from a story about your dog to a $500 offer.