Featuring Roh Ji-hye and Park Soo-min , this issue explored the tension of physical and emotional proximity in a post-pandemic landscape.
Note: Maxim Korea ceased print publication in late 2022, but their digital/brand presence (Maxim Digital) continued into 2023.
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The ad featured an actor famous for playing antagonistic roles posing next to a car, with a woman tied up in the trunk. Critics and netizens immediately labeled the image as insensitive, arguing that it trivialized violent sex crimes. Public outcry led to demands for the Ministry of Gender Equality and Family and the Korea Publication Ethics Commission to intervene, with people pleading, “We strongly demand Maxim Korea to stop selling its September issue and recall what has already been sold”. maxim korea 2023
: These "S Type" or "B Type" issues are often limited-run versions featuring exclusive cover art and additional collectible items like calendars or large-format posters (bromides). Production Quality
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The final month of 2023 was the most headline-grabbing period for Maxim Korea , showcasing a stark contrast in the magazine's content. Featuring Roh Ji-hye and Park Soo-min , this
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Maxim Korea’s 2023 season was characterized by its continued dominance in the Korean men's lifestyle market, blending provocative cultural themes with high-profile "Miss Maxim" models.
The competition saw a fierce "two-top" rivalry between Kim Gap-ju and , with other popular participants including , Lee Yeon-woo , and . Let me know how you'd like to proceed with your research
Instead of issuing a standard apology, Maxim Korea defended the advertisement by highlighting a “lack of ill intent,” stating that “the image does not depict sex crimes.” They claimed they simply wanted to emphasize the “rough image of the actor” known for his villainous roles. This response only fueled the criticism, highlighting an ongoing tension between the magazine’s desire for edgy, provocative content and the public’s expectations for social responsibility.
Kim Seo Ah headlined an issue focused on "luxury and aesthetics," attempting to elevate the magazine's brand to a more refined lifestyle publication. 2. The 2023 Miss Maxim Contest: High Drama
and a "Friends with Benefits" theme, exploring the intersection of modern relationships and attraction. Featured Kim Seo Ah (sseoahh_), focusing on elegance and "modern femininity".
In 2023, MAXIM Korea evolved its market position by pivoting toward high-concept, themed monthly issues and expanding its collector-focused "Type" editions, including special merchandise like calendars. The publication strengthened its niche as a purveyor of South Korean pop culture and digital influencer aesthetics, featuring themes like "Friends with Benefits" and utilizing high-demand, limited-run S-Type editions.